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DirectPartners.com DirectlyRelevant

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DP Stats

  • As a first year target, Fleming’s Prime Steakhouse & Wine Bar asked Direct Partners to increase their email reach as a main objective. So we did—115% increase.
  • Last year, Direct Partners sent out over 240 million touches via the Internet…for just one client—Sony
  • For Cox Communications in Arizona, Direct Partners sends out over 2.5 million offers a month

Data that Connects

Saying we specialize in customer intelligence, database management, one-to-one communications and engaging customer experiences is a marketing mouthful. To put it simply, we get to know our clients' customers intimately (but not in a creepy way), then connect with them through their desired channels. And we do it all efficiently while keeping an eye on ROI and maintaining a fanatical obsession with accountability.

Strategic Planning

Eschewing the traditional marketing agency model, we pride ourselves on sticking our nose into the business of our clients and working on solutions that go beyond the simple creation of marketing campaigns. Case in point, our strategic planning group developed a business plan that turned into a whole new revenue stream for Disney.

Decision Sciences

We’re a naturally curious bunch, which is why data is central to everything we do. We thrive on extracting key insights from disparate sources and systems. We salivate at making sense of incomplete customer records. And we get downright giddy when managing massively complex data sets. Most importantly, we take all that raw data and turn it into actionable reports. Because as much as we love data, it’s meaningless without insight.

Information Sciences

This group is like your local librarian on steroids. (Not that we’re condoning the use of steroids, but you get the analogy.) They’re masters at finding out what makes people tick through focus groups, one-on-one interviews, online surveys, user experience testing and Web analytics. Then they add in expertise in human–computer interaction, the semantic Web, iterative design processes and information architecture just for good measure.

Technology

Unlike most interactive agencies, Direct Partners focuses on true eCRM, which is just a fancy way of saying that we use technology to manage and build meaningful customer relationships. So, whether we’re developing websites, email marketing campaigns, mobile apps, online advertising, content management tools or branded communities, we serve up targeted experiences based on customer intelligence that we monitor and analyze constantly.

Creative

We understand that the creative process is inherently a collaborative one and brilliant ideas can come from just about anywhere. We’re writers, artists and creators at heart, but we also understand that marketing is a business, which makes us creative problem solvers above all else. It’s not about building a good looking portfolio; it’s about achieving our clients’ business objectives and providing a phenomenal experience for the end users.

Media

When it comes to media selection, we don’t settle for picking the shiny new outlet. We look for ROI machines. Ones that ignite and sustain a measurable dialogue between our client’s brand and its customers. Once we find them, we develop quick-hit media tests to evaluate the content in terms of our client’s goals and the bottom line.