We love dogs so much we even figured out their Lifetime Value for this client.

We've been working with the folks at Kal Kan, the company behind the Pedigree brand, since 1995. (In case you're wondering, that's more than 70 dog years.)

Along the way, we've helped this client forge a bond with consumers, dog breeders and animal shelters to build a strong relationship from the very start of the pet's life. And, we've created marketing programs to keep that relationship fresh and relevant as the years go by.