Sales force automation, segmentation, systems
integration... If you understand it all, we might let you work on
iShares are exchange-traded funds managed by the giant global
investment firm BlackRock. The iShares' sales team is constantly in
need of highly qualified leads. (Who isn't these days?) In today's
investment environment, these leads are very limited in number and
very valuable to the business.
We are involved in the entire spectrum of marketing activities
that deliver and convert these sales leads: Strategy and offer
development, pre-campaign ROI analysis, customer segmentation,
algorithm formulation for delivering tailored offers and
communications, targeted offer delivery, day-to-day program
management, testing, result analysis and program analysis.
One of the most effective marketing tools we have built for
iShares is our trigger-based content interest emails. Every person
in the database has a content category score (educational
materials, fund type interest, etc). We closely observe the
behavior of these individuals when they visit the iShares website.
If a person clicks on "educational materials" and has not received
an educational interest email yet, we automatically send him or her
this email. Many other criteria are tracked and managed in a
The iShares team is extremely satisfied with the leads that we
are able to generate for them, the segmentation and management of
information that we are able to deliver on each of the leads, and
the ROI generated by the totality of our marketing program.