Sales force automation, segmentation, systems integration... If you understand it all, we might let you work on this account.

iShares are exchange-traded funds managed by the giant global investment firm BlackRock. The iShares' sales team is constantly in need of highly qualified leads. (Who isn't these days?) In today's investment environment, these leads are very limited in number and very valuable to the business.

We are involved in the entire spectrum of marketing activities that deliver and convert these sales leads: Strategy and offer development, pre-campaign ROI analysis, customer segmentation, algorithm formulation for delivering tailored offers and communications, targeted offer delivery, day-to-day program management, testing, result analysis and program analysis.

One of the most effective marketing tools we have built for iShares is our trigger-based content interest emails. Every person in the database has a content category score (educational materials, fund type interest, etc). We closely observe the behavior of these individuals when they visit the iShares website. If a person clicks on "educational materials" and has not received an educational interest email yet, we automatically send him or her this email. Many other criteria are tracked and managed in a similar fashion.

The iShares team is extremely satisfied with the leads that we are able to generate for them, the segmentation and management of information that we are able to deliver on each of the leads, and the ROI generated by the totality of our marketing program.